Mattel Launches the First Gender-Neutral Dolls for Children, and They’re Incredibly Awesome

Mattel recently announced the launch of Creatable World, a line of gender-neutral dolls that prioritizes inclusivity, self-expression, and creativity.

Marketing for the Creatable World line of gender-neutral dolls highlights the tagline, “All welcome.” Inclusivity and openness is the name of the game here, and we think it’s a wonderful idea to give children the opportunity to create dolls (or “characters”) for themselves, using the accessories they want.

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“In our world,” the Creatable World caption begins, “dolls are as limitless as the kids who play with them. Introducting #CreatableWorld, a doll line designed to keep labels out and invite everyone in.” The caption concludes with an “All Welcome” hashtag, to further underline the idea of inclusivity.

The Creatable World Dolls, which launched Sept. 25, are currently only available online, which Mattel says they are doing to control their message of inclusivity. Dolls are priced at $29.99 and can be purchased here.

Each kit comes with one of six base dolls and a variety of accessories so that kids can create their own look for their doll.

Check out some of the different Creatable World doll looks and configurations below.

“A world without labels means everyone is invited to play.”

“See how we’re making play more inclusive than ever before.”

“With 100+ looks all in one kit, kids can create their own characters again and again.”

“We let toys be toys so kids can be kids.”

“Whether kids are artistic, athletic, or anything in between, in our world, everyone is invited to play.”

“Self-expression never goes out of style.”

Boys will be boys. Toys will be toys.”

“Dolls are for girls kids.”

What do you think of Mattel’s new line of gender-neutral dolls? Would you buy a Creatable World doll for your child? Let us know in the comments!

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